Marketing consulting
Marketing consulting for businesses that want a straight answer
Sometimes the most valuable thing an agency can give you is an honest outside view. We audit your marketing, your numbers and your team, then hand you a plan: what to keep, what to cut, what to build next and who should do it.
What is included
Marketing consulting, done properly.
An outside senior view of your marketing: what to keep, what to cut and what to build next.
Marketing audit
Your channels, content, ads, website, reviews and tracking, measured against what your goals actually need.
Strategy and planning
A prioritized plan with budgets and timelines, built around revenue rather than vanity metrics.
Lead tracking and CRM
Tracking and CRM set up so every lead is followed up and every channel is measured.
Team and vendor guidance
Help hiring in-house marketers, writing briefs and holding vendors to results.
Launch planning
Go-to-market plans for new products, locations and brands.
Reporting that means something
Monthly reviews that tie marketing spend to leads and revenue, so decisions get made on numbers.
How we work it
Advice from people who also do the work.
Consultants who have never run an ad account give advice that sounds good in a meeting. Our recommendations come from the team that shoots, posts, buys media and builds websites every week, so they are grounded in what works now.
Cool Blew came to us after a lack of performance from earlier vendors, and its work included a marketing consultation alongside the rebuild. Facebook reach went up 30,600 percent and website visits up 731 percent.
Built for
- Owners unsure which marketing is working
- Companies between agencies or before hiring in house
- Businesses planning a launch or an expansion
- Teams that need a senior outside voice
Every service is priced on its own. Most clients land between $3,000 and $5,000 a month, and getting started takes about two weeks.
Proof
What it has done for clients.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.
Good to know
Marketing consulting, answered.
Yes. A consulting engagement can stand on its own: an audit, a plan and a working session to walk your team through it. Many clients use it to decide what to keep in house and what to hand to an agency.
Access to your ad accounts, analytics, social profiles and website, plus an honest picture of your goals, budget and sales numbers. The more we can see, the more specific the plan.
Yes. A lot of marketing problems are really follow-up problems. We set up or clean up lead tracking and the CRM so every inquiry is captured, answered and measured, which is how you learn what your marketing is really worth.
Rooted in Arizona. Influencing everywhere.
Let's talk about marketing consulting.
Thirty minutes, no pitch deck. Tell us where the business is and where you want it, and we will tell you plainly what we would do about it.
Glendale, AZ