Case study · Apparel
TICAL x Method Man
Inventory sold out in the first three months
A full marketing operation for TICAL, the apparel brand endorsed by Method Man of the Wu-Tang Clan, built to stand next to the major streetwear labels.
The brief
Implement a marketing strategy that lets TICAL compete with much larger apparel brands, selling merchandise endorsed by Method Man himself.
What we did
Influence revamped the face of Buy TICAL and TICAL Athletics, bringing the content to the front of street fashion and athletic apparel.
The boxing commercial set the tone: gym light, heavy bags, real work, apparel shot as kit rather than as merchandise. Around it ran email marketing, social media management and content, and graphic design.
The campaign reached millions, and the inventory sold out in the first three months.
Deliverables
- Email marketing
- Social media management and content creation
- Marketing consultation
- Graphic design
The services behind it
The results
As published, nothing rounded up.
months to sell out the inventory
in email marketing sales
email open rates
A stronger brand image through commercial photography and videography
Watch
The work itself.
More results
Other case studies.
Rooted in Arizona. Influencing everywhere.
Your business could be next.
Thirty minutes, no pitch deck. Tell us where the business is and where you want it, and we will tell you plainly what we would do about it.
Glendale, AZ