Paid ads (PPC)
Paid ads with creative worth paying for
Pay-per-click is the fastest way to put your business in front of people who are ready to buy, and the fastest way to waste money. We build campaigns on Google, Meta, TikTok and YouTube around creative we shoot ourselves and tracking that follows a click to a sale.
What is included
Paid ads (PPC), done properly.
Google, Meta, TikTok and YouTube campaigns with creative made in house and conversions tracked to revenue.
Search campaigns
Google and Bing ads on the searches that signal intent, with keyword research, competitor analysis and negative keywords that stop the waste.
Paid social
Meta (Facebook and Instagram), TikTok and LinkedIn campaigns built on short-form video and tested hook by hook.
YouTube and video ads
Pre-roll and in-feed video cut for each format, from the same shoot that feeds your social.
Retargeting
Sequences that bring back the people who visited, watched or added to cart, with a reason to return.
Landing pages
Pages built for the ad rather than your home page: one message, one action, fast on a phone.
Tracking and reporting
Conversion tracking, call tracking and a report that shows cost per lead and return on ad spend, not just clicks.
How we work it
The creative is the targeting now.
Ad platforms have automated most of the targeting, which leaves the creative doing the heavy lifting: the first second of a video decides who keeps watching and who the algorithm shows it to next. Shooting our own ad creative is the advantage most pay-per-click shops cannot match.
We test in deliberate steps, hooks, offers, formats and audiences, and move budget toward what produces leads. Geo-targeting keeps a local business's money inside the area it actually serves.
- Google Ads
- Microsoft Ads
- Meta Ads
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
Built for
- Businesses that need leads this month, not next year
- E-commerce and product brands scaling a winner
- Local services competing on high-intent searches
- Anyone whose ads get clicks but no customers
Every service is priced on its own. Most clients land between $3,000 and $5,000 a month, and getting started takes about two weeks.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.
Good to know
Paid ads (PPC), answered.
Enough to learn quickly. Ad spend is separate from our management and depends on your market and goals, so we recommend a starting budget on the first call, based on what clicks cost in your category and how many leads you need. We would rather start lean and scale what works than spread money thin.
Search campaigns can produce calls within days of launch. Paid social needs a few weeks of testing to find the hooks and audiences that convert. Most campaigns settle into a dependable cost per lead within the 30 to 90 days it typically takes our work to mature.
We recommend that you do. We set campaigns up in accounts in your business's name and manage them there, so the history, the data and the audiences we build stay with you.
Rooted in Arizona. Influencing everywhere.
Let's talk about paid ads (PPC).
Thirty minutes, no pitch deck. Tell us where the business is and where you want it, and we will tell you plainly what we would do about it.
Glendale, AZ