Digital marketing · Tempe, Arizona
Social media and marketing for Tempe, a city that resets every August
Every August a new class moves onto ASU's Tempe campus with no idea which coffee shop, gym or apartment near Mill Avenue deserves their money, and every May the customers who already knew you graduate. A Tempe business never finishes introducing itself. We build the content and the channels that keep that introduction running: short-form video shot by our own crew, social accounts with a real voice, and ads timed to the academic year.
~30 mindrive time
18.7 miroad miles
From Mill Avenue via the Loop 202 and I-10.
Route data © OpenStreetMap contributors
Marketing in Tempe
Semesters, lakefront offices and Mill Avenue.
The other Tempe wears a lanyard. State Farm's campus at Marina Heights, Carvana's headquarters, First Solar's head office and the offices going up in the Novus Innovation Corridor all compete for talent, customers and capital on the strength of how they look online. For them the work is recruiting films, founder content and LinkedIn campaigns that hold up in front of a senior engineer or an investor, made by the same team that runs the consumer side.
Marketing on the academic calendar
Tempe's consumer year runs on ASU's: move-in in August, football Saturdays at Mountain America Stadium, finals, commencement in May, then a quiet summer. Students discover places on TikTok and Instagram and check Google Maps on the walk over, so the content has to look native to the feed, feature real people and give a reason to come this week. We move budget with the semester instead of spreading it evenly.
Recruiting for the lakefront and the corridor
Tempe employers hire from the same pool: ASU graduates, engineers and analysts who can choose between Marina Heights, Hayden Ferry Lakeside, Papago Park Center and ASU Research Park. The company that shows its people and its work usually wins the candidate. We film employee stories, day-on-the-team clips and leadership interviews under your security rules, then run them on LinkedIn, YouTube and your careers page, where candidates look before they apply.
Mill Avenue weekends and festival crowds
Downtown Tempe makes its money on nights and weekends. The Tempe Festival of the Arts takes over Mill Avenue every spring and fall, concerts fill Tempe Beach Park, and the bars and restaurants on Mill chase the same Friday crowd. What wins is a Google Business Profile with current hours and fresh photos, clips posted the week of the event, and paid social aimed at people who are already downtown.
The Tempe market
From the lakefront towers to South Tempe.
Tempe fits a major university, corporate headquarters, a growing office district and a nightlife strip into one compact city, and no single campaign speaks to all four.
Industries
- University and research
- Corporate headquarters
- Startups and software
- Solar and clean energy
- Insurance and finance
- Restaurants and nightlife
- Student housing
Districts
- Mill Avenue District
- Novus Innovation Corridor
- Marina Heights
- Hayden Ferry Lakeside
- Papago Park Center
- ASU Research Park
- Tempe Marketplace
- Warner Ranch
What we would run
A Tempe plan built on the school year
We set the calendar by the semester rather than the year. Content days, at your location or in our Glendale studio, keep every feed stocked with video that looks like it belongs there. Paid campaigns on Instagram and TikTok push hardest at move-in, homecoming and the weeks before graduation. Local SEO catches the searches from people standing on Mill Avenue, and student creators carry a kind of trust no brand account can buy.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.