Digital marketing · Scottsdale, Arizona
Digital marketing and social media for Scottsdale brands
Scottsdale customers decide what a business is worth from one photo on a phone. A resort, a med spa or a DC Ranch listing that looks ordinary online gets priced as ordinary, however good the room, the treatment or the view. We shoot content to the standard this city expects, then run the social, the ads and the search that put it in front of the people who book.
~35 mindrive time
20 miroad miles
From Old Town Scottsdale via the Loop 202 and I-10.
Route data © OpenStreetMap contributors
Marketing in Scottsdale
Resorts, med spas and million-dollar listings.
The hard part in Scottsdale is not attention, it is the crowd. Every resort sells the same pool at golden hour, and every aesthetic clinic within a few miles bids on the same handful of search terms. What separates the winners is a feed with a point of view, a Google Business Profile that converts, and paid campaigns built on footage nobody else has.
Resort and hospitality marketing
Resorts along the Gainey and McCormick Ranch corridor sell a feeling, and a feeling needs motion: room reveals, the kitchen at service, the pool after dark. We cut that into Reels and short-form ads aimed at two audiences, the Valley drive market in summer and the fly-in visitor in the winter high season, when Barrett-Jackson and the WM Phoenix Open fill the city.
Med spas, aesthetics and wellness
Aesthetic clinics fight over the same searches, and the map pack decides who gets the call. Meta permits before-and-after images for cosmetic treatments only in ads aimed at adults, and it rejects copy that makes people feel bad about how they look. Within those rules, the content that converts is education, provider personality and treatment-room footage shot with care. We pair it with review generation and a Google Business Profile that is actually maintained.
Luxury real estate and the Airpark
Listings in DC Ranch, Silverleaf and Grayhawk deserve a film, not a slideshow, and agents who post cinematic tours build a personal brand that wins the next listing. North of Old Town, the Scottsdale Airpark's companies need the opposite register: recruiting videos, LinkedIn content and B2B campaigns that make a serious firm look serious.
The Scottsdale market
Where Scottsdale business gets done.
A city of resorts, clinics, dealerships and offices, spread from Old Town's galleries and restaurants to the Airpark's corporate campuses. Each corner buys differently, so each gets its own plan.
Industries
- Resorts and hospitality
- Med spas and aesthetics
- Luxury real estate
- Golf and private clubs
- Fine dining and nightlife
- Exotic and classic autos
- Airpark tech and finance
Districts
- Old Town Scottsdale
- Scottsdale Airpark
- McCormick Ranch
- Gainey Ranch
- DC Ranch and Silverleaf
- Scottsdale Quarter
- Grayhawk
What we would run
The Scottsdale playbook
Lead with content, because in this market the creative is the ad. Each shoot day, at your property or in our Glendale studio, feeds a posting calendar and a library of ad variations. Paid social reaches visitors before they land and locals before the weekend. Local SEO and review work keep you in the map pack when someone searches from their hotel room. Creator partnerships add the trust that only another person can give.
On the record
Hospitality work already on our reel
Our crew has shot hospitality content at Toca Madera's Scottsdale venue, and those frames sit in the Influence showreel next to work for Modelo and Celsius. Restaurant and resort footage is its own discipline: you light almost nothing and protect the atmosphere the guests came for.
See the portfolio
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.