Digital marketing · Mesa, Arizona
Mesa marketing, planned one side of town at a time
Mesa is the third-largest city in Arizona, and it does not behave like one market. A family in Dobson Ranch, a winter visitor in an east Mesa RV resort and an engineer working near Phoenix-Mesa Gateway Airport share a city name and very little else, including where they shop. The marketing that works here is planned by side of town, then built on content our crew shoots at your counter, on your jobsite or in our studio.
~40 mindrive time
26.7 miroad miles
From downtown Mesa via the Loop 202 and I-10.
Route data © OpenStreetMap contributors
Marketing in Mesa
Too big to market as one place.
Under the suburbs sits a serious employer base. Banner Health and Dexcom are among the city's largest employers, Boeing builds the Apache helicopter beside Falcon Field, and the Elliot Road Technology Corridor has drawn major operations from Apple, Meta and Google. That gives Mesa two kinds of marketing problems: consumer campaigns for the clinics, trades and restaurants serving the neighborhoods, and recruiting and B2B work for the companies hiring in them.
Three Mesas, three ad plans
West Mesa, around Dobson Ranch, the Fiesta District and Sloan Park, competes with Tempe and Chandler for its shoppers. Downtown, along Main Street and the light rail, draws students and theatergoers. East Mesa mixes golf neighborhoods like Las Sendas and Red Mountain Ranch with RV resorts that fill every winter. We split targeting, landing pages and creative by zone, so nobody gets an offer from the wrong side of town.
Winter residents and spring training
From late fall to April, east Mesa's RV resorts and 55-plus parks fill with visitors from colder places, and in March the Cubs at Sloan Park and the Athletics at Hohokam Stadium bring fans from out of state. Both groups spend on restaurants, golf, healthcare and services, and both can be reached before they arrive. We move budget toward them in season, with creative made for them, and pull it back when they head home.
Recruiting in aerospace, healthcare and tech
The Apache line at Falcon Field, Banner's hospitals, Dexcom and the tech campuses on Elliot Road all recruit technicians, nurses and engineers, and so do the suppliers around them. A job post alone rarely moves a skilled worker. We film the real floor and the real team, within your safety and security rules, and run recruiting campaigns on LinkedIn, YouTube and Meta, including to students finishing at ASU's Polytechnic campus.
The Mesa market
The employers behind Mesa's paychecks.
The city's economic developers name healthcare and biosciences, aerospace and defense, advanced manufacturing, semiconductors, education and tourism. Around those industries, a long tail of trades, clinics, restaurants and shops lives off the paychecks and the visitors they bring.
Industries
- Healthcare and biosciences
- Aerospace and defense
- Data centers and tech
- Education
- Spring training and tourism
- Home services and trades
- Retirement and RV living
Districts
- Downtown Mesa
- Fiesta District
- Dobson Ranch
- Falcon District
- Superstition Springs
- Las Sendas
- Red Mountain Ranch
- Elliot Road Tech Corridor
What we would run
The Mesa mix, zone by zone
Split the city before spending a dollar. Each zone gets its own landing page, its own ad set and creative that names streets people recognize. A shoot day on a real job or in our Glendale studio, free for clients whenever we are producing their content, feeds social for the month. Local SEO carries the everyday searches, email brings past customers back, and recruiting cuts run on LinkedIn and YouTube for the employers.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.