Digital marketing · Goodyear, Arizona
Goodyear marketing for employers, clinics and new neighbors
Goodyear began in 1917 as 16,000 acres of cotton bought by a tire company, and it is still a company town of a kind. Amazon, UPS and Chewy are the three largest employers on the city's own list, and fairlife and Sub-Zero both run plants in town. For local businesses that means a city full of shift workers, new homeowners and hiring managers, each reached a different way.
~25 mindrive time
17.6 miroad miles
From Goodyear Civic Square via I-10 and Loop 101.
Route data © OpenStreetMap contributors
Marketing in Goodyear
Hiring floors, a medical corridor and new rooftops.
The newer Goodyear sits on top of that base. Civic Square at GSQ gave the city a new city hall in 2022, with a library beside it, Abrazo West Campus and City of Hope anchor its health care, and Estrella, Palm Valley and Canyon Trails keep adding households that need a dentist, a pool service and a dinner spot by Friday. We market to the Goodyear that is arriving, not the one on old maps.
Recruiting is a marketing job here
When the biggest employers in town are fulfillment centers, parcel hubs and plants, every operator competes for the same shift workers, technicians and supervisors, and job boards alone fill slowly. A two-minute day-in-the-life film, short clips of real crew members, and paid social aimed at the commuting radius bring applicants who already know what the job looks like and what they are signing up for.
Abrazo West, City of Hope and the specialists
Goodyear's health care is anchored by Abrazo West Campus, a Level I trauma center on McDowell Road, and by City of Hope's cancer hospital, and the specialists and practices around them compete for referrals and patient searches at once. That calls for provider videos, physician-friendly service pages, a Google Business Profile per location, and ads that stay inside the platforms' health-care rules.
Estrella, Canyon Trails and the newcomer search
New arrivals in Estrella, Canyon Trails and Centerra often have no neighbor to ask yet, so they search: best dentist near me, pool service near me, pizza open late. Whoever owns the map pack and the review count often keeps the household for years. PebbleCreek's active adults search too, but they read every review first. We build listings, review requests and neighborhood-level ads for both.
The Goodyear market
The Goodyear economy, block by block.
Distribution and manufacturing along the I-10 and Loop 303, two hospitals and the practices around them, a new civic center at GSQ, and master-planned neighborhoods north and south of the freeway.
Industries
- Distribution and logistics
- Manufacturing
- Hospitals and specialty care
- Home and pool services
- New-home real estate
- Restaurants and retail
- Spring training tourism
- Data centers
Districts
- Civic Square at GSQ
- Palm Valley
- Estrella Mountain Ranch
- PebbleCreek
- Canyon Trails
- Centerra
- Loop 303 industrial belt
- McDowell Road corridor
What we would run
What we run for Goodyear
Most Goodyear plans start on two fronts. For employers: a recruiting film and a library of short crew clips from one shoot day, paid social to the commuting radius, and a careers page that converts. For clinics and neighborhood businesses: local SEO, a maintained Google Business Profile, a review program, and search ads drawn around Estrella, Palm Valley and the GSQ blocks rather than the whole West Valley.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.