Digital marketing · Glendale, Arizona
Glendale's hometown marketing and social media team
We are not driving in from somewhere else. Influence works out of 7018 N 57th Ave, a couple of minutes off Glendale Avenue, and the strategists who plan your marketing sit down the hall from the crew that shoots it. For a Glendale business that means strategy, social, ads and search run by neighbors who know which Sundays the Loop 101 jams and which weekends downtown fills up.
Home base: the Influence studio, 7018 N 57th Ave, Glendale 85301.
Route data © OpenStreetMap contributors
Marketing in Glendale
Game days, antique blocks and the Arrowhead corridor.
Glendale's economy runs on three very different calendars. The stadium district lives by game days, concerts and the Fiesta Bowl. Historic Downtown lives by its antique dealers, Catlin Court's bungalows and the crowds that Glendale Glitters brings to Murphy Park each holiday season. And the north side, from Arrowhead Towne Center to Banner Thunderbird, lives by everyday search: the dentist, the urgent care, the plumber. We plan for whichever one pays your bills.
The stadium district's event calendar
State Farm Stadium and Desert Diamond Arena pull crowds into Westgate on Cardinals Sundays, concert nights and the Fiesta Bowl. Restaurants, bars and hotels in the district win those nights by being found before the gates open: ads geofenced to the venues, posts timed to the schedule, and a Google Business Profile showing tonight's hours and menu. Between events, the same budget shifts to locals.
Downtown's antique blocks and Catlin Court
Historic Downtown Glendale has long been known for its antiques, and its dealers, specialty shops and restaurants share a few walkable blocks around Murphy Park. Shoppers here plan a day trip, so they search, save and compare before they drive. We give those shops Instagram feeds worth saving, keep their map listings current, and plan posts around the crowds Glendale Glitters and February's Chocolate Affaire bring downtown.
Arrowhead, the hospitals and Luke's families
North Glendale is built around Arrowhead Towne Center, Banner Thunderbird, Abrazo Arrowhead and Midwestern University's campus, and the households near them search with urgency: a pediatric dentist tonight, an HVAC tech this afternoon. West of the Loop 101, Luke Air Force Base brings military families who often arrive knowing nobody and lean on reviews to pick providers. Both reward a business that owns its map listing and its reputation.
The Glendale market
Where Glendale earns its living.
One city line holds a stadium district, a historic downtown, a regional mall, major hospitals and an air force base, so the right plan depends on which Glendale your customers live in.
Industries
- Sports and entertainment
- Hospitality and dining
- Antique and specialty shops
- Hospitals and health care
- Aerospace and defense
- Regional retail
- Manufacturing on Loop 303
- Home services
Districts
- Westgate stadium district
- Historic Downtown Glendale
- Catlin Court
- Arrowhead Towne Center
- Arrowhead Ranch
- Loop 101 corridor
- Loop 303 corridor
- Sahuaro Ranch
What we would run
The hometown playbook
Start with the map, because so much Glendale buying begins with a phone search a few miles from the store. We fix the Google Business Profile, build the review engine and run local search ads. Then content: shoot days you book on our studio calendar, a short drive from anywhere in the city and free while we produce your work, feeding social and paid campaigns timed to the stadium, downtown and holiday calendars.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.