Digital marketing · Fountain Hills, Arizona
Keep Fountain Hills busy between the festivals
Fountain Hills runs two economies. On art fair weekends the Avenue of the Fountains fills with visitors from across the Valley, and on ordinary days the fountain still draws a steady stream of them. The rest of the week belongs to residents, a crowd whose median age is past sixty, who find a business through neighbors, Facebook and the weekly Fountain Hills Times Independent. A business here has to win both.
~50 mindrive time
39.4 miroad miles
From Fountain Park via the Beeline Highway (SR 87) and the Loop 202.
Route data © OpenStreetMap contributors
Marketing in Fountain Hills
Two kinds of customer, one small town
Geography raises the stakes. The town sits between the McDowell Mountains, the Fort McDowell Yavapai Nation and the Salt River Pima-Maricopa Indian Community, with Shea Boulevard and the Beeline Highway as the ways out, so residents choose between shopping here and driving into Scottsdale or Mesa. We help local businesses make the short trip the obvious one, and make sure visitors who come for the fountain stay for lunch.
Turning fountain watchers into customers
The fountain runs for fifteen minutes at the top of every hour from 9 a.m. to 9 p.m., wind permitting, and the people waiting on the lawn are a short walk from your door with a phone in hand. That is a near-me search waiting to happen. We make sure the restaurants and shops on and around the Avenue win it: complete map listings, current photos and hours, and posts that give a visitor a reason to walk over.
Fair weekends and the town calendar
The calendar decides the big weeks: the chamber's juried art fairs on the Avenue in November and February, Concours in the Hills in February, the fountain dyed green for St. Patrick's Day, the Turkey Trot on Thanksgiving morning. Crowds that size bring people who have never heard of you. We plan posts and offers ahead of each one, collect names and emails during it, and follow up while the visit is still fresh.
Serving the people who live here
Residents skew older, some split the year with another home, and they choose a dentist, a landscaper or a financial advisor slowly and on recommendation. Mayo Clinic's Scottsdale campus is a short drive west on Shea, which sets a high bar for every local practice. We build reputations for these businesses with review programs, Facebook content that introduces the people, email that stays in touch through the summer, and search that catches newcomers.
The Fountain Hills market
The shape of the Fountain Hills market
Most of the town's commerce sits around Fountain Park and the Avenue of the Fountains, with offices and services along Saguaro, Palisades and Shea. The hillside neighborhoods, from FireRock to SunRidge Canyon, supply the homeowners.
Industries
- Restaurants and cafes
- Boutiques and galleries
- Healthcare practices
- Home and yard services
- Real estate and golf homes
- Events and festivals
- Financial and legal advice
- Tourism and day trips
Districts
- Avenue of the Fountains
- Fountain Park
- Saguaro Boulevard
- Shea Boulevard
- FireRock
- SunRidge Canyon
- Eagle Mountain
- Adero Canyon
What we would run
Built for a small town with big weekends
Local search is the foundation, because the visitor at the fountain and the resident in the hills both start with Google: complete map listings, steady reviews and a site that loads fast on a phone. Facebook and email keep year-round customers close. Paid social and short video do the heavy lifting before each festival, and we measure success the way you do, in calls, direction requests and bookings.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.