Digital marketing · Cave Creek, Arizona
Cave Creek marketing for saloons, galleries and stables
Cave Creek earns a big share of its week on the weekend. Saloons, restaurants, stables and shops along Cave Creek Road live on the crowd driving up from Phoenix and Scottsdale, and those visitors choose their stops on a phone before they leave the house. If your bull riding night, live band or trail ride is not on Instagram and Google Maps with this week's details, the crowd goes to whoever's is.
~45 mindrive time
29.6 miroad miles
From Cave Creek Town Hall via Cave Creek Road and I-17.
Route data © OpenStreetMap contributors
Marketing in Cave Creek
Bull riding nights, Rodeo Days and studio tours
The other customer lives here. Locals in Cave Creek, Carefree, Tatum Ranch and Dove Valley Ranch want places that still feel like theirs midweek, and they hear about businesses through the Carefree Cave Creek Chamber, the monthly Cave Creek/Carefree Independent and plenty of neighborly word of mouth. A good plan here speaks to both crowds without making either one feel like an afterthought, and it shifts weight between them as the seasons turn.
Selling the night out
Bull riding at the Buffalo Chip on Wednesday and Friday nights, bands in the saloons along Cave Creek Road, motorcycle crowds every spring: the town sells nights out, and nights out sell on video. The ride, the band and the crowd, posted while people are still talking about them, do more than any flyer. Paid social then reaches Phoenix and Scottsdale audiences on the afternoons they make weekend plans.
Rodeo Days, studio tours and the busy weeks
Cave Creek Rodeo Days brings PRCA performances to Memorial Arena in late March, and Hidden in the Hills opens artists' studios across the Desert Foothills over the two weekends around Thanksgiving. Those are the weeks the town fills. Businesses that plan for them win: event landing pages, posts scheduled before the crowds arrive, map listings with extended hours, and an email to everyone who came last year.
Galleries, weddings and horse country
Artists, wedding venues and equestrian businesses often sell to buyers who live far away. A collector who met a painter on the studio tour buys the next piece from an email; a couple in another state books a desert wedding from photographs and a walkthrough video; a horse-property buyer starts with a listing film. We build the lists, the portfolio sites and the content that let those sales close without a second visit.
The Cave Creek market
How the Desert Foothills economy works
Cave Creek's businesses split their attention between visitors and the locals who share the town with them, with Carefree next door and Black Mountain between the two. Most plans need both audiences, weighted by season.
Industries
- Western saloons and dining
- Rodeo and live events
- Galleries and artists
- Wedding and event venues
- Equestrian and trail rides
- Motorcycle culture
- Real estate and acreage
- Outdoor recreation
Districts
- Cave Creek Road core
- Frontier Town
- Stagecoach Village
- Downtown Carefree
- Spur Cross Road
- Tatum Ranch
- Dove Valley Ranch
What we would run
One plan, two crowds
Video comes first, because an experience sells on what it looks like: we shoot the venue, the event and the people, then cut a month of posts from one day. Google Business Profile work and local SEO catch the visitor searching from Phoenix, with hours and events kept current. Paid social finds the drive market midweek, while weekend plans are still open, and email keeps locals and last season's visitors coming back.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.