Digital marketing · Casa Grande, Arizona
Digital marketing at the Casa Grande crossroads
Casa Grande sits where I-8 meets I-10, between Phoenix and Tucson, and its customers fall into three groups. Residents shop here, people from the surrounding Pinal County communities come in for the hospital and the stores, and interstate travelers pick where to stop from a phone somewhere on the highway. A Casa Grande business has to be found by all three, and each one looks for a business in a different way.
~70 mindrive time
58.7 miroad miles
From Florence Boulevard via I-10.
Route data © OpenStreetMap contributors
Marketing in Casa Grande
Off the interstate, on the plant floor, downtown.
Behind the storefronts is a manufacturing town. Lucid builds electric vehicles at its plant on Thornton Road, and Abbott Nutrition, Frito-Lay, Kohler, Hexcel and the Walmart and Tractor Supply distribution centers keep the industrial side busy. Those employers compete for workers across the county, so recruiting content matters here as much as any storefront ad. We make both, and because Spanish is spoken in many Casa Grande homes, we plan the Spanish-language versions from the start.
Catching the interstate traffic
Drivers on I-10 and I-8 choose where to eat, refuel, sleep or fix a tire by checking a map a few miles before the exit. The listing that wins has the right categories, hours that match the sign, details a driver cares about, like truck parking or 24-hour service, and photos that show what they are pulling into. We tune the profile for travelers and run search ads around the interchanges.
Recruiting against the big plants
Abbott, Frito-Lay, Hexcel and the distribution centers hire from across Pinal County, and smaller suppliers compete with them for the same people. Footage of the floor, the shifts and real employees, cut in English and Spanish, does more than a listing on a job board. We run it on Facebook, Instagram and YouTube, aimed at commuting range, and point it to an application page that works on a phone. A small test budget shows which language your applicants answer.
Downtown and the Neon Sign Park
Historic downtown along Florence Street fills for Casa Grande Main Street's events, from the Street Fair and Car Show each January to the Halloween Stroll and the downtown market, and the restored signs of the Neon Sign Park light up Sacaton Street at night. The shops and restaurants there sell an experience, so they need content that captures it: night footage under the neon, owners on camera, and event posts in English and Spanish timed to the downtown calendar.
The Casa Grande market
The crossroads economy.
Manufacturing, distribution, healthcare and retail carry Casa Grande, and the interstates deliver travelers all day. Many residents commute to Phoenix or Tucson, so evenings and weekends are when local businesses get their attention.
Industries
- EV and auto manufacturing
- Food and nutrition plants
- Distribution and logistics
- Regional healthcare
- Highway travel services
- Retail and dining
- Aerospace composites
Districts
- Historic downtown
- Florence Boulevard
- Promenade at Casa Grande
- Thornton Road
- Villago
- Mission Royale
- McCartney Ranch
- Cottonwood Ranch
What we would run
Three audiences, one plan
Start with the map, because two of the three audiences find you there. A Google profile tuned for travelers and locals, a website that loads fast on a phone, and replies to reviews in English and Spanish come first. Then bilingual social content from a shoot day at your business, paid social scheduled for the evenings and weekends when commuters are home, and for employers, recruiting campaigns aimed across Pinal County.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.