Digital marketing · Avondale, Arizona
Avondale marketing, from race weekends to Western Avenue
Avondale is home to a venue that draws national television twice a year. Phoenix Raceway brings race-weekend crowds to the south end of the city, while the dealerships along I-10, the shops on Western Avenue and the clinics of the West Valley Health Quarter do the selling the rest of the year. We market all of it, with content our own crew shoots on location and in our Glendale studio.
~25 mindrive time
16.4 miroad miles
From Old Town Avondale via I-10 and Loop 101.
Route data © OpenStreetMap contributors
Marketing in Avondale
A raceway, an auto corridor and a historic main street.
Each of those buyers runs on a different clock. Race fans plan the trip weeks out but choose a restaurant on the day. Car shoppers research for weeks before they ever call a lot. Old Town customers are neighbors who buy from people they recognize. A plan that ignores the clock pays for attention at the wrong moment, so we build the calendar before we buy a single ad.
Race weekends at Phoenix Raceway
Phoenix Raceway's one-mile oval, open since 1964, hosts two NASCAR Cup Series weekends a year, and each one brings a wave of out-of-town fans into the West Valley. For hotels, restaurants, bars and sponsors, that is a burst of demand from people with no favorite spot here yet. We run geofenced ads around the track and the hotel clusters, publish race-week content early, and collect emails and texts so a one-time visitor returns next season.
Selling cars along I-10
The dealerships along I-10 sell to shoppers who arrive with a short list already picked online. The lot that wins is the one whose inventory shows up first and looks real: a walkaround video for each vehicle, vehicle listing ads on Google and Meta that update with the lot, and a review profile that survives a skeptical read. We shoot the video and run the feeds as one system.
Western Avenue and Billy Moore Days
Historic Avondale's Western Avenue still holds many of the city's independent storefronts, and each October Billy Moore Days, a long-running festival with a parade and carnival, honors the founder who settled Coldwater in 1880. Businesses here grow on community presence: sponsorships filmed and posted, a face customers recognize, and Google listings kept current. In a city where most residents are Hispanic or Latino, Spanish-language posts and ads deserve a real test, and we produce them alongside the English ones.
The Avondale market
Avondale's working economy.
Motorsports, auto retail and the West Valley Health Quarter sit beside a historic main street, a community college and the youth tournaments at American Sports Centers.
Industries
- Motorsports and events
- Auto dealerships
- Health care and clinics
- Race-weekend hospitality
- Youth sports tournaments
- Community college
- Independent retail
- Warehousing and e-commerce
Districts
- Historic Avondale
- Western Avenue
- I-10 auto corridor
- West Valley Health Quarter
- Garden Lakes
- Coldwater Springs
- Rio Crossing
- Phoenix Raceway area
What we would run
The Avondale mix
For dealers, the engine is inventory: walkaround video shot on the lot, vehicle listing ads, and search campaigns tied to what is in stock this week. For race-weekend businesses it is timing, with geofenced paid social and content that goes live early. For Old Town shops and the Health Quarter's clinics it is local SEO, reviews and steady social. One team runs all three, so nothing contradicts.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.