Digital marketing · Anthem, Arizona
Anthem businesses, marketed like neighbors
In Anthem, the most valuable ad is the reply under a neighbor's post asking who to call. This is a Del Webb master plan built around parks, schools and a community council, and news about a business, good or bad, crosses Parkside and the Country Club in an afternoon. We help Anthem businesses earn those replies: a Google profile full of real reviews, social media people actually follow, and content that shows the owner behind the counter.
~35 mindrive time
27.1 miroad miles
From Anthem Community Park via I-17.
Route data © OpenStreetMap contributors
Marketing in Anthem
A town that runs on its own calendar
The other half of the job is the freeway. Plenty of Anthem residents work down I-17, and the drive takes them past every chain and competitor between here and the shopping centers at Happy Valley Road. A local business wins by making the stop up the hill the easy choice: sharper offers, faster booking, and ads that reach residents on the drive home, before they have already stopped somewhere else.
The community calendar is your content calendar
Anthem turns out for its own events: Music in May on Friday nights at the Community Park amphitheater, the Independence Day celebration, Market in the Park, and the Veterans Day ceremony that ends at 11:11 a.m. on November 11. Businesses that sponsor, set up a booth or simply post well around those dates get remembered by name. We plan the year's offers and content around the council's calendar and cut event footage into posts while the day is still fresh.
Families, schools and the school year
A lot of Anthem's local economy follows the school year. Orthodontists, tutors, swim schools, gyms and martial arts studios compete for the same parents, who compare notes in group chats and on the sidelines at Boulder Creek High School. We build referral-friendly offers, review requests timed to good moments, and Instagram and Facebook content that shows real local families, with permission, instead of stock photos.
A market that runs past the HOA line
Anthem's customers do not stop at the community's edge. Outlets North Phoenix on Anthem Way pulls shoppers off I-17 from across the North Valley, and the TSMC build-out at I-17 and the Loop 303 is putting a major employer a short drive down the freeway. We target the whole corridor, time ads to the evening drive, and run new-resident offers for people still choosing a dentist.
The Anthem market
Three audiences around Anthem Way
Anthem residents, North Valley neighbors north of the Carefree Highway, and drivers on I-17. The best plans speak to the first group by name and catch the other two on the way past.
Industries
- Family and kids' services
- Dental and orthodontics
- Retail and outlet shopping
- Restaurants and coffee
- Home services
- Fitness and youth sports
- Real estate
- Medical practices
Districts
- Anthem Way corridor
- Daisy Mountain Drive
- Anthem Parkside
- Anthem Country Club
- Anthem Community Park
- Outlets North Phoenix
- Tramonto
- New River and Desert Hills
What we would run
The Anthem service mix
Reputation comes first: a Google Business Profile that is complete, current and full of reviews, because that is where a near-me search here gets decided. Then social media that feels local, with your team at the events people already attend, and paid social aimed at the neighborhoods north of the Carefree Highway. Email and SMS turn one visit into a habit, which is how a local business holds its own against the chains down the freeway.
Same building: Influence Studios
Our studio is your studio. Free.
Whenever we are shooting your content, you use the Influence studio at no charge: a nearly 10,000 sq ft building with a 2,000 sq ft cyc wall, a 30 by 10 ft LED volume wall, a podcast suite and 16 standing sets across 9 studios. Founder videos, product shoots, interviews and podcasts, with the crew and the lights already there.