Case study · Automotive
Lamborghini USA
The Huracan Tecnica, launched to the American market
A national launch for the all-new Huracan Tecnica, shot as high-energy rollers on the streets of West Hollywood.
The brief
Bring the all-new Lamborghini Huracan Tecnica to the American market, with the car's speed, power and energy leading the story instead of its spec sheet.
What we did
Influence took the car to the streets of West Hollywood and shot it the hard way: high-energy rollers, car to car, in live traffic, to show why the Tecnica could be Lamborghini's flagship.
One shoot fed three destinations: broadcast spots for the national campaign, a long-form review for enthusiasts, and a stock footage package cut for dealer packets.
Deliverables
- 15, 30 and 60 second spots
- A 10 minute review film
- Stock footage for dealer packets
The services behind it
The results
As published, nothing rounded up.
broadcast cuts: :15, :30, :60
minute long-form review
national US launch
Watch
The work itself.
The automotive reel that work feeds, and the current Influence showreel.
More results
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